The main theme of the monograph is the marketing approach in relation to a particular athlete in the sports industry. To make the monograph as useful as possible for sports marketing specialists, the author used methodological materials that can be applied in practical activities to develop a marketing program and attract partners both by the athletes themselves and their agents.
The monograph will be useful to students and listeners studying the disciplines "Sports Management", "Sports Marketing" as part of the training of sports managers for educational programs of bachelor's, master's and professional retraining.
An electronic version of the book review can be purchased by e-mail:
salakas2020@gmail.com

The structure of the book allows you to show the main components of marketing through sports, their connections and specifics. The essence of strategies of indirect marketing - partnership, partisanship and piracy are revealed.
Particular attention is paid to sponsorship in sports. The author offers the author's model of work with sponsors - OPOSA.
The book also deals with topical issues of merchandising and celebrity marketing in sports.

The electronic version of the book can be purchased upon request by mail salakas2020@gmail.com

This book is written for those who seek to develop their sports organizations and projects in the face of intense competition for the attention and resources of clients, sponsors, investors and patrons.
The creation of successful marketing products, their promotion and sale are possible today only with the competent and systematic use of strategies and tools.
The modern models of marketing solutions proposed by the author are easily adapted for each specific sports organization, and allow to effectively solve practical problems that arise in the course of their market activities.
The book reveals the author's views on the structure and content of the modern sports industry, the process of managing the marketing of a sports organization, the principles and content of sponsorship, branding, personal marketing of professional athletes and marketing in mass sports.
The book is available in the libraries of RIOU, RSUH, Synergy University, Lietuvos Sporto Universitetas.
The second edition is in preparation!

УДК 339.138 ББК 65.291.3

Link to the full book here: Спортивный маркетинг: для тех, кто в игре

This book was conceived as a means of effective assistance to those who seek change and development, the creation of successful sports products that can meet the needs of customers in emotions and self-improvement, communication and social positioning. The proposed decision models are easily adapted for each specific situation and will help build an effective marketing marketing program for a sports organization or companies that choose sports for a productive partnership.

The book was published in electronic form and is sold in online stores:
ЛитРес, Озон, Amazon, Ридеро

Before you is a collection of articles by the author on topical issues of modern sports marketing. Seven of them were published in the book "Marketing in the sports industry", published in 2018.
The collection also includes many new materials, which present the author's interpretations of the sports marketing management process, reveal the main models and protocols - SOVATIC, an attributive approach to brand building and event management, methods of functional analysis of the industry and time marketing.
The book was published in electronic form and is sold in online stores:
ЛитРес, Озон, Amazone, Ридеро и других.

The textbook gives a broad understanding of the specifics of marketing in various areas of human activity - wholesale and retail trade, catering, hotel business, tourism, transport, crafts, culture, higher education and science, healthcare.
Chapter 13 of the textbook was written by A. Malygin, it concisely reveals the SOVATIC marketing management model in the sports industry.
The book is available in the libraries of the Synergy University and the Russian State Humanitarian University, and you can get acquainted with its contents at the link.